Giving a gift for any occasion is now as easy as purchasing a game on Steam. Steam gift purchasing lets you send a gift to anyone—a friend, family member, co-worker, or someone on your Steam Friends list. The recipient will receive the gift as an e-card featuring a personal message from you. If the recipient is new to Steam, they’ll receive everything they need to get started.

To send a gift, simply select from hundreds of games on Steam and then indicate that the purchase is a gift at checkout. Within minutes, the e-card will be delivered directly to the recipient’s inbox. For more information about gift purchases, go here http://support.steampowered.com/cgi-...aqid=549#gifts.
Pretty cool feature and was pretty much expected after the orange box hit.